Public Opinion, Legal Principles and Economic Analysis Support Media Ownership Rules
FCC ASKS THE WRONG QUESTIONS IN MEDIA OWNERSHIP STUDIES CONSUMER GROUPS CHARGE
Embargoed Until
December 16, 2002
Contacts:
Mark Cooper 301-384-2204
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Washington, DC -More than thirty consumer, civil rights, low income,
senior citizen and minority groups released a statement of principles
supporting open and democratic mass media that challenge the Federal
Communications Commission Chairman Michael Powell's ongoing efforts to
allow media mergers and acquisitions.
The Consumer Federation of America, which spearheaded the formulation
of the principles, Consumers Union, the Center for Digital Democracy
and Media Access Project also released a comprehensive legal and
economic analysis of the increasing problem of concentration in mass
media markets.
"Chairman Powell defines his job as promoting variety in the
entertainment market," said Mark Cooper, CFA's Director of Research,
"but the First Amendment is about ensuring vibrant civic discourse
through diversity of viewpoints and vigorous competition between
institutions in the gathering and dissemination of news and
information."
"This report establishes a firm evidentiary basis for preserving the
current rules that set limits on the number and type of media outlets
any single entity can own in any local market and across the nation,"
said Gene Kimmelman, Senior Director of Public Policy and Advocacy for
Consumers Union.
"The stakes for the nation are huge," said Jeffrey Chester, Director of
the Center for Digital Democracy. "The mass media are the primary means
through which citizens gather news and information and ultimately
express their opinions."
The 210-page report, entitled Democratic Discourse in the Digital
Information Age, demonstrates that the media studies recently published
by the FCC are asking the wrong questions because
- they look at variety of entertainment when they should be looking at diversity of information,
- they worry about number of outlets when strength of journalistic institutions is what matters,
- they downplay the key role of concentration of ownership, and
- they ignore the size and diversity of the population served by the media.
"Even with their misdirection and numerous methodological biases, the
studies fail to support Chairman Powell's claims about widespread
overlap between media products," Cooper noted.
Analyzing several previous instances in which ownership limits were
relaxed, the paper concludes that the industry behaves according to a
simple principle "If you let them, they will merge." The report
predicts that repeal or significant modification of media ownership
rules will open the floodgates of mergers and acquisitions and will
reduce competition and diversity in the media
- TV and daily newspapers-in every local market will become highly concentrated, with fewer than four owners per market.
- The national total of owners of TV stations and daily newspapers will shrink to as few as 300 owners of TV stations and newspapers.
- Most newspapers would be integrated TV stations and lose their independent ability to criticize the electronic media.
"Convergence of communications and mass media in digital networks
increases the power of the media and the threat that concentrated
control of the media in the hands of a few corporations will destroy
the people's First Amendment free speech rights," Chester pointed out.
"Recent public opinion surveys make it clear that the public does not
support the FCC's push towards concentrated media markets," Cooper
noted. "The public is troubled by the growing concentration of the
media and expresses strong support for public interest obligations for
both television, the Internet and open communications networks."
- Two-thirds of the respondents to public opinion polls think media corporations are already too big and would like to see the mega mergers stopped.
- They believe that the mergers raise prices, lower quality and reduce diversity.
- They want more reporting on local events and public affairs, which large national corporations are less likely to provide.
"By taking a narrow view of entertainment economics as his primary
responsibility," Kimmelman concluded, "Mike Powell is selling short the
bold aspiration the Supreme Court laid out for the First Amendment when
it declared that the public interest demands the widest possible
dissemination of information from diverse and antagonistic sources."
The statement of principles is available at:
http://www.consumerfed.org/pdfs/principles.pdf
The executive summary of the report is available at:
http://www.consumerfed.org/pdfs/demodiscoursesum.pdf
The full report is available, e-mail requests to:
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