CFA has updated the guidance that it originally issued in 2011 to encourage for-profit identity theft services to follow responsible practices. New trends and issues have arisen in the identity theft service marketplace since the publication of the original best practices guidance, so CFA has strengthened some of the original provisions accordingly. With security breaches and identity theft cases so much in the news, it’s important for purchasers of these services to understand what they’re getting and for consumers to be treated fairly.