The California Consumer Privacy Act (CCPA) that took effect in January 2020 gives residents important rights concerning their personal information. Consumer Action and Consumer Federation of America, with support from the Rose Foundation, have launched The California Privacy Initiative to educate Californians about the law and encourage them to exercise their rights. As part of the project, we queried residents about their awareness of and experience with some key provisions of the CCPA.

Executive Summary

Full Report

Major Findings Illustrated